It's no secret that patients are wanting more and more from their dental experiences than ever before. It's not enough just to offer outstanding patient care anymore ... patients want to be pampered and entertained! One thing I hear frequently from patients is that I should have TV or movies playing on the second monitors in my operatories. I have been resistant to that. I love music. I love listening to it while I work. I have a Pandora station that I have tweaked and customized to the point that I absolutely adore the mix that gets played every day. I don't want to listen to Martha Stewart drone on about some topiary on HGTV. I don't want to hear what Rachel Maddow has to say about what Ted Cruz did yesterday. I just want to hear my music, and TVs in the treatment rooms will prevent that. So those TVs merely serve as second displays when I need to show patients radiographs, images, or informative videos. With Cinema ProMed, I have an option to entertain patients that won't interfere with my enjoyment of Milky Chance's "Stolen Dance" while I prep that Class II.
Zeiss's Cinema ProMed System is an immersive patient entertainment device that allows your patients to enjoy 2-D or 3-D movies, TV shows, video games, or informational programs during procedures without disturbing the dental team. The unit that I demoed in my office was hooked up to a small Roku Streaming Stick to allow patients to stream from Netflix, Hulu, and other media channels. Various other adapters are available to hook the ProMed up to Apple devices or anything with a high-definition multimedia interface (HDMI) port. The Cinema ProMed is powered with an external battery attached to a control box that the patient holds during use.
I had several patients try the Cinema ProMed. All of them were entertained and thought it was very cool. I only offered it to patients who were having longer procedures done because it took some time for them to put it on, adjust it, and choose something to watch. If you have a few small restorations to do in a 30-minute time slot, your patient could easily spend 10 minutes of that time fiddling with the setup or trying to find something to watch. I know, from my experience with Netflix, that I spend more time trying to find something to watch than I actually spend watching stuff. Given that, an iPod or iPad with preloaded content on it might be a better fit for a dental practice than Netflix. Also, I only demoed the Cinema ProMed system for a month in my practice, so my staff wasn't able to get very familiar with the device. As a result, they had a tough time helping patients get it up and going. With more time and some training, staff members could probably help patients get the system set up more quickly.
With the limited time I had with the Cinema ProMed, my patients enjoyed it. With more time to devote to staff training, using it could become a more seamless process. If you are looking to add some medium of patient entertainment to your practice, I recommend that you consider the Cinema ProMed System. While it is relatively expensive and must be handled with care, the parts that touch the patient are either disposable or tolerant to being wiped down with Cavicide. To equip several of these units would be costly but probably consistent with what it would cost to add TVs, mount them, and provide content. While it may not be for every practice, the Cinema ProMed System might be just what you are looking for if you want to entertain your patients while you work. Soft single to right field for Zeiss!
RELATED VIDEO:Dr. Austin's review of the Cinema ProMed from the 2014 ADA Meeting in San Antonio
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