Best Invisalign marketing strategies in 2024

Invisalign has revolutionized how we approach orthodontics, offering a discreet alternative to metal braces. Many patients prefer clear aligners for their comfort and nearly invisible appearance, making Invisalign a high-demand service. Because providing Invisalign can increase patient satisfaction while creating a lucrative opportunity for a practice, more and more dentists are offering the treatment. Invisalign marketing can help you attract new patients and increase your online visibility.

Attracting Invisalign patients

As demand for cosmetic orthodontic solutions continues to grow, the potential market for a dental or orthodontic practice grows as well. While offering Invisalign is a smart move for dentists, an increasingly saturated landscape makes it critical for your practice to stand out. An effective Invisalign marketing plan is the best way to take advantage of the increased interest to get more patients.

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The best Invisalign marketing strategies

Our experts set out to list the best Invisalign marketing strategies you can use to market Invisalign in your practice. Try out some of these actionable ideas to help you get started:

Perform an SEO keyword audit

If you're trying to bring more Invisalign patients to your practice, optimize your website for relevant keywords like “Invisalign,” “Invisalign near me,” and “Invisalign dentist.” Having strategically optimized content makes your website more likely to be in the top rankings for high-value keywords. SEO for dentists and orthodontists makes it simpler for potential patients to find your practice online.

Work to rank higher on Google Maps

Figure 1: Google heat map for the search term 'cosmetic dentist.' — Figure 1: Google heat map for the search term "cosmetic dentist."

When potential patients search for a local dental service, they'll likely review practices on Google Maps. Because Google Maps is one of the best places for people to find your website, creating and optimizing a Google Business Profile is essential.

Google Maps is a geographically based service, so your practice will rank for keywords based on your practice's location in relation to where the user is located when they search. Look at the Google heat map below for an example of why local SEO is crucial for dental practices. This graphic shows how well a practice is ranking for the keyword “cosmetic dentist.” Each colored node is a search performed in a specific location—think of it as though you were standing at this point on the map and searching for a keyword on your phone. The numbered nodes show the practice's ranking.

Figure 2: Google heat map for the search phrase 'dental implants near me.' — Figure 2: Google heat map for the search phrase "dental implants near me."

A higher rank (one, two, or three) means that this practice ranks on the front page of Google. Higher rankings mean more visibility for that keyword. In contrast, the heat map below shows the same practice's ranking for the keyword “dental implants near me.”

If your practice isn't ranking well for Invisalign-related keywords, consider getting help with Google Maps SEO.

Request Google reviews from Invisalign patients

While search engines use a variety of factors to determine rankings, one of the most consistently important is the number of positive reviews. Getting more reviews on your Google Business Profile tells Google's algorithm that you are an authority in your area and provide quality service, making it more likely that your website will rank higher for relevant keywords. As part of your Invisalign marketing strategy, ask patients to leave positive reviews and consider using a dental reputation management tool to request and reply to reviews.

Highlight patient testimonials

In addition to asking patients to leave positive reviews on Google, encourage them to add their ratings to Yelp or Healthgrades. Highlight these testimonials prominently in your Invisalign marketing materials and website to influence potential patients to view your practice as a high-quality choice.

Try targeted online advertising

You can target specific demographics most interested in cosmetic dental solutions using tools like Google Ads and Facebook Ads. These tools allow you to focus on these audiences so that your Invisalign marketing efforts find potential patients most likely to visit your practice.

Create an email marketing campaign

Share informative content, newsletters, and special promotions by building an email list of current and prospective patients. Include a call-to-action in emails to prompt recipients to contact your practice for a consultation or additional information.

Get involved in your community

Local Invisalign marketing can be a powerful tool! Make your practice synonymous with Invisalign services and put it at the forefront of the community's mind by increasing your visibility locally. Participate in community health fairs, events, and seminars and distribute educational brochures for potential patients to take home.

Share educational content

If a potential patient is considering Invisalign, they'll seek more information. Create and share content that educates your audience about Invisalign's advantages and how it works. Use your dental social media accounts to post informative articles, videos, and infographics.

Offer virtual consultations

Virtual consultations are a great way to connect with prospective patients who are hesitant about an in-office visit. Use these meetings to make a positive first impression, answer questions, and educate them about Invisalign and your practice's care.

Establish a referral program

Referrals remain a solid way to get new Invisalign patients. Incentivize your satisfied patients to refer friends and family by offering discounts on services or dental products. Let your patients do some of your dental marketing for you!

Highlight financial accessibility

Some patients compare the cost of Invisalign to braces and decide against clear aligners. To make Invisalign more accessible, create promotions and highlight financing options in your marketing materials.

Produce FAQ videos

Short-form video content performs well on social media. Create videos answering the most common Invisalign questions you receive and share them on YouTube and your dental social media accounts.

Get active on social media

Take advantage of social media platforms like Facebook, Instagram, and Twitter to showcase before and after photos, patient testimonials, and positive reviews. Share content and regularly post to your dental social media accounts to attract interest and create a cohesive brand image for your practice. Professional-looking graphics can make an impact, so consider using apps like Canva to make simple images quickly.

Contact a professional

A dental marketing company can be a valuable resource for dentists who want to invest in Invisalign marketing but don't have the time or expertise to implement critical strategies. An expert team can help you manage everything from content creation to SEO and can significantly increase your practice's visibility.

Start an Invisalign Blog

There's a reason why all the best dental and orthodontic websites have a blog. Blogging is an exceptional way to share engaging content that boosts your visibility. Regular blog posts optimized for Invisalign-related keywords can help your website rank higher in search results.

Key takeaways

By enhancing your practice's visibility and establishing your services as exceptional in your community, you can attract new Invisalign patients and stand out. Implementing key Invisalign marketing strategies can help your practice take advantage of the increased interest in services like Invisalign.

FAQ

How can I promote Invisalign?

A combination of dental marketing strategies like local SEO, community engagement, website optimization, and social media marketing can help dentists effectively promote Invisalign services.

How can I optimize my website for Invisalign?

To rank higher in Google search results for Invisalign-related keywords, focus on creating quality content optimized for relevant keywords. You can also implement local SEO techniques to rank higher on Google Maps by keeping your Google Business Profile up-to-date and keyword-optimized.

How can I get more Invisalign patients?

Invisalign marketing strategies should focus on bringing your practice to the attention of community members in your target demographic. The ideas outlined in this article are a great starting point to help patients find your practice.

Editor's note: This article originally appeared in DE Weekend, the newsletter that will elevate your Sunday mornings with practical and innovative practice management and clinical content from experts across the field. Subscribe here.

Adrian Lefler is a dental marketing expert and the vice president of My Social Practice, a digital dental marketing agency. Lefler regularly travels to speak and educate dentists about dental marketing topics. You can book him to speak on this page. He lives in Draper, Utah, with his professional chef spouse, four kids, and two dogs.