Designed to increase new patient flow and practice production, smileworks.com actually screens and matches patient referrals with member dentists.
A $30 million consumer ad campaign to drive consumers to the site kicks off with commercials and promotional tie-ins with Columbia TriStar`s major motion picture release "Stuart Little." In addition to new patient referrals, members receive a customized homepage, e-mail, inclusion in the "Find Me a Dentist" search engine, maps/directions provided to new patients, and more. Consumers enter detailed information, including location, chief complaint, payment method, and insurance (if any), and smileworks.com matches them with a member dentist`s profile, at no charge to consumers. Screened referrals are e-mailed and faxed to the member`s office for immediate follow-up.
For a limited time, dentists who qualify get a free, no-risk, six-month trial membership.
For more details, contact smileworks.com at (800) 527-3733, or go to www.dentist.smileworks.com.
