Figure 2: AAFE faculty Kristina Harvan, DDS, FAGD, mentors AAFE member Paul Poli, DMD, on a solid-filler PDO threadlift
Make the numbers lie
Here is where you can make these numbers lie—if you take control of your own destiny. With baby boomers living longer, wanting to look better, and having more disposable income, now is the time for you to start offering more elective esthetic treatments, such as whitening, veneers, Botox, dermal fillers, and solid-filler polydioxanone (PDO) threadlifts (figures 1 and 2). Don’t be a statistic like the numbers mentioned earlier in this column. Take control of your bottom line by expanding your practice to take advantage of this incredible economic boom.
References
1. Dentists: Summary. Bureau of Labor Statistics website. https://www.bls.gov/ooh/healthcare/dentists.htm#tab-1. Updated April 13, 2018. Accessed October 4, 2018.
2. Dentists: Pay. Bureau of Labor Statistics website. https://www.bls.gov/ooh/healthcare/dentists.htm#tab-5. Updated April 13, 2018. Accessed October 4, 2018.
3. American Dental Association Health Policy Institute. Education. American Dental Association website. https://www.ada.org/en/science-research/health-policy-institute/dental-statistics/education. Accessed October 4, 2018.
4. Which graduate degrees deliver more debt than income? Credible website. https://www.credible.com/blog/data-insights/graduate-degree-debt-income. Published April 10, 2018. Updated August 2, 2018. Accessed October 4, 2018.
5. Dentists: Job Outlook. Bureau of Labor Statistics website. https://www.bls.gov/ooh/healthcare/dentists.htm#tab-6. Updated April 13, 2018. Accessed October 4, 2018.
6. Quick facts: Highlights of the 2016 stats. The American Society for Aesthetic Plastic Surgery website. https://www.surgery.org/sites/default/files/2016-quick-facts.pdf. Published 2016. Accessed October 16, 2018.
Author’s note:
Go to facialesthetics.org to sign up for a free monthly e-newsletter or for information about live-patient Botox and dermal fillers training, PDO threadlifts, frontline TMJ and orofacial pain training, bruxism therapy, and dental sleep medicine.
Louis Malcmacher, DDS, MAGD, is a practicing general dentist and an internationally known lecturer and author. He is president of the American Academy of Facial Esthetics and serves as a consultant to STATDDS. Contact him at (800) 952-0521 or [email protected].