z_wei Creative / 2149193849 / iStock / Getty Images Plus
66d9cff8f244ab874e951c89 Unlock Money For Dentists

Unlocking dental revenue: Mastering the maze of claims, reimbursements, and insurance hurdles

Oct. 25, 2024
There are a myriad of ways that dentists' income is withheld from them. Planning and knowing the ropes can help them collect the money they've earned.

In the evolving landscape of dental practice management, variable reimbursement rates and insurance denials present significant challenges in budget planning. These obstacles can lead to strained resources, reduced profitability, and impacted patient retention. Dental practitioners must navigate these complexities to maintain financial stability and ensure high-quality care.

This navigation is often cumbersome, but with proper financial planning and the aid of a professional, it can be easily managed. There are several components and strategies dental practitioners can implement to alleviate the challenges of getting their accounting in order.

The impact of variable reimbursement rates and how to ease financial uncertainty

Variable reimbursement refers to the fluctuating payments from insurance providers to dental practices for their services. Rates are unpredictable because insurance reimbursements vary based on the type of insurance plan, geographic location, and the specific services provided, thereby making it difficult to maintain financial stability.

When insurance reimbursement fluctuates, dental practitioners are faced with unpredictable revenue streams, causing significant financial challenges. Fluctuations from denials are commonly caused by coding errors, incorrect patient insurance ID number, incomplete documentation, failure to follow claim guidelines, or termed patient policy.

Dental practitioners should consider diversifying their patient base and offering loyalty programs to minimize financial uncertainty. By attracting a mix of patients with different types of insurance, as well as some who pay out-of-pocket, practices can reduce their reliance on any single source of revenue. Implementing loyalty programs can encourage repeat visits and build a stable patient base by offering discounts, special services, or other incentives to patients who return regularly, which provides a predictable revenue stream.

Practices should regularly review their contracts and reimbursement rates and negotiate with insurance providers for better terms. Building strong relationships with insurance representatives and staying informed about policy changes provides opportunities to improve reimbursement rates and reduce financial unpredictability. The ADA provides a fee schedule negotiation guide, a great resource for gathering your financial and clinical data and statistics to support the request for increased reimbursement rates.

Dentists should implement efficient electronic billing practices, which are crucial for maintaining a steady cash flow, reducing errors, and improving the speed of processing and approving insurance reimbursements. A thoroughly documented workflow and up-to-date training on the latest billing codes prevents costly mistakes and delays.

A proactive strategy to monitor and analyze reimbursement trends provides valuable insights into which procedures are reimbursed at higher rates, and identify patterns in denials or interruptions to revenue. This allows practices to anticipate changes to reimbursement approval and adjust their strategies accordingly.

The challenge of insurance denials and how to prevent delays

Insurance denials are most often caused by missing visual images, preauthorization, missing or incorrect claim codes, or not specifying medical necessity for a procedure. Denied claims require additional administrative efforts, such as researching requested documentation, appealing the claim denials, and resubmitting claims, further straining resources, which diverts from patient care and other essential tasks.

Staff should be trained regularly in the latest coding practices and documentation requirements to maintain high standards of accuracy and ensure speedy approval. Training areas include accurate data quality, verification of updated patient information, reimbursement claim format, and a focus on submission deadlines. The ADA has a certification course for ADA dental coding that provides extensive practice identifying CDT codes for procedures and treatments. 

Verifying insurance coverage prior to treatment can prevent issues related to reimbursement rejections. This includes checking the patient’s insurance details, preauthorization requirements, coverage limits, and exclusion to reduce the likelihood of denied claims.

Many dental practices have embraced practice management software (PM systems), which automates functions such as scheduling, text communication, records management, billing, and insurance claims processing. These systems can reduce errors and accelerate payment collection, resulting in a positive financial impact. However, rather than track all unpaid claims by denial type, some PM systems partially capture denials, requiring additional reporting to catch missed claims. Add in short-staffing and that could lead to accounts receivable write-offs due to untimely follow-up, resulting in lost revenues.

When the insurance denial undoubtedly comes across your desk, have a robust denial management process for resolving denials efficiently. Create effective workflows for categorizing the denial by type, procedure, payor of the claim, and reason for denial. Conduct presubmission audits to flag potential errors and stay updated on policy changes to improve overall claim acceptance rates.

Educating patients about their insurance benefits can help reduce denials and delays. By ensuring patients understand any limitations or approval requirements, practices can help them make informed decisions about their care. This can also reduce disputes or confusion about coverage, leading to a smooth billing process and patient satisfaction.

Integrating budget planning strategies

To effectively navigate the complexities of variable reimbursement rates and insurance denials, dental practices must integrate these mitigation strategies into their budget planning processes. Start with a thorough analysis of current profit and loss, balance sheet, cash flow reports, and the break-even point. Identify trends, peak revenue periods, and times of reduced income to understand the practice’s financial health.

In any small business, the break-even point is when the total revenue or income equals total costs or expenses. At this point, the business breaks even because there is no profit or loss. Knowing this amount helps determine prices, set sales targets, and prepare budgets. Regularly comparing actual revenue and expenses against the break-even point allows for timely adjustments to the budget. It helps identify areas where costs can be reduced or revenue needs to be increased to maintain financial stability.

Practices can develop a comprehensive budget to prepare for potential revenue sources, including direct operational costs and administrative overhead expenses. This allows them to have the resources to cover all scenarios, from best-case to worst-case, and to plan for different financial outcomes.

Most of the popular accounting software features budgeting capabilities. Quickbooks Online and Xero are tools suitable for businesses of various sizes, offering extensive budgeting and integration capabilities. FreshBooks and Wave are ideal for small businesses due to their simplicity and cost-effectiveness, however, they lack advanced features such as financial forecasting and comprehensive reporting. You may want to use the expert financial guidance from a professional advisor to ensure accurate and realistic budget planning. We provide tailored insights, identify cost-saving opportunities, and help mitigate financial risks.

Maintaining a contingency fund provides a safety net in case of sudden drops in revenue, unexpected expenses, or other financial emergencies. By regularly setting aside a portion of revenue, practices build a reserve that can be used to cover shortfalls and maintain financial stability. It is recommended that dental practices put 10% of their annual revenue in the bank to stay on track during unexpected events.  Another option is to set aside at least three to six months of operational expenses.

Regularly reviewing and adjusting the budget is critical to remain responsive to changes in performance metrics, identify financial trends, and make necessary adjustments. This proactive approach ensures that the budget remains relevant and effective in strategic planning.

Overall, by proactively managing the issues that contribute to variable reimbursement rates and insurance denials, dental practices can achieve greater financial stability. This allows practitioners to focus on delivering high-quality patient care while maintaining a healthy bottom line. Through careful planning and strategic implementation, dental practices can navigate the complexities of the financial landscape and thrive despite the challenges.


Editor's note: This article appeared in the October 2024 print edition of Dental Economics magazine. Dentists in North America are eligible for a complimentary print subscription. Sign up here.

About the Author

Lucy M. Dio

Lucy M. Dio is an advisor at Breakaway Bookkeeping + Advising, focused on supporting small business accounting with a specialty in dental practices. With three decades of accounting expertise, Lucy helps small businesses with end-to-end services, including financial cleanups, business advisory solutions, monthly accounting, analysis, budgets, and forecasting. Contact Lucy for information on bookkeeping and financial planning at [email protected].

Sponsored Recommendations

Office Managers: A Glowing Review

Office managers are the heart of every practice, valued for their compassion, dedication, and exceptional skill. This year’s Spa Day giveaway highlighted their impact—from problem...

Care Beyond the Chair: A Trusted Provider for All Patients

Just as no treatment plan is exactly the same, neither are any two patients’ financial situations. Financial barriers can stand in the way of a patient receiving the care they...

Success in the Cloud: Benefits for Multilocation Practices

One practice, multiple locations. It sounds pretty simple, but we know it requires an intentional, multilayered strategy to be successful. Discover how implementing cloud-based...

4 Ways to Increase Case Acceptance & Practice Efficiencies

Cost limitations can be a big barrier to patients’ acceptance of dental care treatments. Click to learn more about Patterson CarePay+, a single, comprehensive financing option...