by Robert Maher, DDS
Modern dental practice offers countless uses for digital photography. Laboratory communication is one important use for this incredible technology. A series of photos included with a cosmetic case is a virtual necessity to obtain good and consistent results from a quality lab. Such a series should include, but is not limited to: full face, profile, close-up smile, profile smile, retracted anterior view of both arches with teeth slightly separated, and upper and lower occlusal photos. Also of interest to laboratories are photos of the preps with shade tabs in the photo, an occlusal photo of the preps, and a stick bite showing the full face. Don't worry about sending too many photos — laboratories never complain about too much information!
Another common use for digital photography is for patient identification. Every patient chart or computer record in my office contains a full-face photo. (Frankly, I couldn't practice without them — I can remember names and faces, but can't seem to put them together in my mind without a photo!)
Documentation is another extremely valuable use of photography. Even insurance companies can't argue with a clear photo of a crack found buried under a cusp after removing an old amalgam restoration.
All these are very good uses of photography in the dental practice; however, I'm about to impart the best reason of all: case acceptance. Digital photography is to case acceptance what hot dogs are to baseball: indispensible! In my practice, we follow a set formula using digital photos with every patient. The results? Our case acceptance rates have soared!
Here's how it works. The very first step of a new-patient exam in my office is a series of five digital photos. My assistant takes the photos; she enjoys the patient interaction and views this task as an essential part of her duties. The entire process of taking the photos and putting them into the computer takes less than five minutes.
The five key photos are: full-face, close-up smile, retracted view with teeth slightly separated, and upper and lower occlusals. Once the photos are in the computer, I view them before I do the initial exam! Viewing the teeth without the personality attached allows me to be more objective, and I frequently see things that I may not see in the patient's mouth. When I go in to do the exam, I have an excellent idea of what I will find and how I need to treat the case. After the exam, we look at the photos with the patient. Some patients are immediately drawn into the process, while others need to be gently encouraged. Either way, they learn a great deal about their conditions and about dentistry from the pictures. As management consultant, lecturer, and author Gary Takacs says, "There is no such thing as a magic wand in dentistry, but these five photos are the closest thing to one that I have ever seen. It is easy, quick, can be done by staff, and has a powerful impact on case acceptance."