With all due respect to Dr. Farran, it is the doctor`s responsibility to educate the patient and assist him or her in making the choice of restoration that will best serve the patient.
With all due respect to Dr. Farran, it is the doctor`s responsibility to educate the patient and assist him or her in making the choice of restoration that will best serve the patient.
Money matters aside, I believe that once patients understand the pros and cons fully, they will do what`s in their own best interest. We must steer them past what they will "buy" to what will properly take care of them.
After all, we are the experts. It`s the only ethical thing to do. This is the basis for developing a trusting relationship.
Of course, if your goal is to "reap the rewards of a highly successful practice" and you are speaking of the financial realm, then by all means do what sells.
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