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Dental Letter Plan, Series IV
Hycomb Communications has released Series IV of Dental Letter Plan, a cost-effective patient-retention and referral program. The Plan is an annual subscription program that helps dentists stay in touch with their patients and build loyalty by sending them mailings four times a year. The internal marketing tool consists of a letter that is written to inform and motivate the patients to some action (e.g., to come in for a cosmetic analysis) and also includes patient referral cards. Dentists can us