There’s no time like the present to make plans to crush your 2023 goals. Some almost foolproof ways to increase profits are by introducing new services, working on strategic marketing, and adopting technology that enhances efficiency and reduces overhead. This month I’d like to highlight some products and services that will help make 2023 your best year yet!
3Shape TRIOS 5: Earlier this year, 3Shape launched their new Trios 5. It has a smaller footprint, enhanced ergonomics and infection control, and faster scans and caries detection. If we can shave some valuable time off restorative and delivery appointments and facilitate same-day procedures, this technology pays for itself!
More Dr. Pam's Picks:
Milling machine: Reduce your overhead by creating some restorations in-house. This approach can accomplish a few things. It will immediately reduce lab costs and the lag time for the return of indirect restorations. Large composite restorations can be quickly milled from a composite or a hybrid composite block, which will enhance margin integrity, contours, hygiene, longevity, and patient satisfaction. Many dentists who offer in-office milling are more confident with indirect partial-coverage restorations. And finally, members of the dental team want to be challenged, learn new skills, and feel valued. This will certainly level up their skills. This technology creates immediate convenience and efficiencies.
Increased local marketing and a focus on Google presence: If you search yourself online and you aren’t in the top three results, you need more reviews! Becoming more visible in your local community will create more opportunities for patients to find you, benefit from your awesome dental practice, and share reviews of their positive experiences.
Business coach: 2022 was a great year. If your practice is anything like mine, the year flew by and your practice is growing like Clifford the Big Red Dog. (Did I just date myself?) Growth is rewarding, but proper systems and disciplined decisions need to be employed to continue this trajectory. Instead of figuring it out alone, consider hiring a professional who can help encourage continued success.
Simplified composite resin system: Even the most successful dental practices generally have high overhead expenses. Reducing waste and unnecessary expenses will help promote profitability. A simplified composite resin system is useful for most restorative cases (remember—ideal contours trump a slightly imperfect shade selection!) and helps reduce overhead.
Editor’s note: This article appeared in the December 2022 print edition of Dental Economics magazine. Dentists in North America are eligible for a complimentary print subscription. Sign up here.
