Editor’s note: This article is part two of a three-part series. Click here to read Part 1, and click here to read Part 3.
Editor's note ii: Watch the new DE's Recall Visit video with Dr. Brady Frank and Dr. Chris Salierno, as Dr. Frank elaborates further on the DDSO model. See if a DDSO is right for you and your practice by watching the video here.
DDSOs – (n.) A new breed of business models; dental support organizations (DSOs) that are majority-owned by dentists
I am excited to jump into the second part of this series and lay out some actionable steps that will lead to debt elimination, increased cash flow, wealth accumulation, and increased income-producing assets. These concepts are generally simple. They involve acquiring practice assets at wholesale and building them into valuable assets. After an asset has increased in value, the equity is converted to debt reduction or cash; this is called equity harvesting. Therefore, we are finding and adding value through what I call value-added practice acquisition opportunities.
I am a firm believer that most private-practice dentists have one of two goals: owning a practice or being an owner in a small group of growing practices. Truly understanding this fact will allow you to create the most desirable situation for your practice’s business model moving forward. Many dentists tightly grip the ownership or equity component of their practices, unknowingly smothering the practice’s growth potential and their own personal financial futures. With specialized knowledge, you can create ownership opportunities within your practice without losing control or diluting your financial position.
These ownership opportunities begin as what I call trial partnerships (as opposed to the more well-known term, associates). Trial partnerships provide a low-risk opportunity for new dentists with the added benefits of high-income and equity potential. For the practice owner, trial partnerships have much higher retention and success rates than hiring associates.
Here is why: An associate generally earns income or equity from one source, a percentage of production or collection. A trial partner has four sources of income or equity, including base income as a percentage of production or collections, part of the management or DDSO services revenue, a pro-rata share of pooled monthly profits, and equity or value growth in the practice. Given the choice, I think we can all quickly deduce which opportunity—associate or trial partner—a new dentist will view as the most valuable, profitable, and fulfilling.
I employed 28 associates over a seven-year period in the early 2000s. I now only offer trial partnerships leading to clinical co-ownership in all of my private groups. At the end of the 90- to 365-day recommended trial period, the vast majority of trial partners become clinical co-owners. This means that the new dentist has acquired formal bank financing and purchased an interest in the entity holding the clinical assets of the practice(s), the professional corporation (PC). This new dentist co-owner may also now be a part-owner of the business assets of the practice, the DDSO.
Some dentists want to just focus on clinical dentistry, while others desire to have a hand in the business management of the practice. The business management functions are all handled at the DDSO level (figure 1). The DDSO is a vital part of the ongoing business model because it allows for increasing business structure within the growing group, creates an avenue for dentists to earn nonclinical management income, and gives the founder the ability to maintain control, even while adding multiple co-owners. In my experience, clinical co-ownership with the DDSO model has a much higher success rate than the partnerships of old.