A well-conceived design enhances your professional image, makes your practice more efficient, improves productivity, and ultimately builds profitability. Here are three ways that happens:
Patient Satisfaction
Your patients' impressions of your practice are shaped by how they perceive your staff and office environment, as they generally do not have the expertise to evaluate your clinical skills. One survey of 16,000 patients found that a fresh, pleasant-looking office is one of 12 things that patients want most in a dentist.1
"Like it or not, when people feel good about your office and your staff, they think you're a great dentist," says Fred Joyal, founder of 1-800-DENTIST and a leading expert on consumer dental marketing. "Look at [. . .] Dunkin Donuts and Starbucks, or Apple versus Dell. We spend based on packaging, and that goes for your dental office just as much as a bottle of Grey Goose."2
Good design reinforces a positive ambience, and the expense is more than offset by the value that good design creates.
Higher Efficiency
David J. Ahearn, DDS, a practicing dentist and ergonomics consultant to dentists, who has worked with NASA and the Massachusetts Institute of Technology, says, "[Dental offices] can experience an immediate 30% increase in productivity once the improvement in workflow is complete."3 Over time, even higher productivity can be achieved as you and your staff become adept in the better layout.
